No matter what industry you’re in, the people who work for you contribute significantly to the success of your organization. And with today’s competitive market and limited availability of talent, it’s no surprise that attracting the right talent is a top concern for most CEOs. But did you know by using your wellness program as a business strategy you could accomplish your goals of attracting top industry talent?
It’s a simple concept: Most productive and motivated candidates make taking care of themselves a top priority, and want companies who share the same philosophy. So when your organization shows that you value health & wellbeing, you can attract those with similar values.
So how do highlight your organization’s culture of wellness in order to differentiate yourself in today’s competitive market?
If you don’t already, start by integrating health and wellness benefits like flextime policies, healthy food options, free wearable activity trackers, onsite fitness classes, monthly massages, etc. into your workplace culture. By infusing these healthy options you’re showing prospects (and current employees) that you value their well-being, which can be a powerful motivator and differentiator in any market. Be sure to evaluate your current culture and add wellness features that align with your industry and overall company vision. This approach insures your added initiatives will remain authentic to your core values while still reaping the benefits of a healthier workforce.
Once you’ve integrated meaningful wellness initiatives, adding your wellness program as part of your benefits package will attract people who value their health. Including details about your wellness program in your job description will differentiate yourself from others companies seeking candidates in the same pool.
Next, you need to make it public. Don’t hide your healthy culture behind your walls; make sure to share it with potential prospects. One easy way to do this is through social media. Did you host a salad day? Post a picture to Instagram. Did co-workers signed up for a 5k together? Cheer them on via Facebook. Doing this will show job hunters that you understand not only the value of health & wellbeing, but the added benefits of social connections & ongoing camaraderie as well.
In the end, simply by highlighting that your company is a caring organization that values their well-being you can become more attractive to future prospects.